These dual bridges across the Spokane River look pretty cool atop a perch in Riverfront Park. May, 2011.
Ever Pubescent Spokane – Let’s begin our journey by developing an understanding of Spokane as a product. Ask different people and they’ll have different perspectives on how best to market the metro. Understandably, “Near Nature, Near Perfect” was a logical choice for a regional slogan. Somewhat ironically, it was the urban advocate Downtown Spokane Partnership who trail-blazed the consensus building process around a new slogan in the early 2000s. According to an article in the Seattle Times that explained why boosters changed from the long-standing “Lilac City” to a slogan that attempts to accentuate Spokane’s natural amenities, “The city of nearly 200,000 could […]