Shaping Spokane’s Image
Visit Spokane’s Leadership Transition — If you were to mold the image of Spokane to the outside world, what would it look like? If you’re the one responsible for enticing tourists to the metro, different messages will attract different tourists and different tourists contribute differently to our local economy. What, exactly, is Spokane and what kind of money do we think we can attract to it? A fun question to explore. And so it passes that Visit Spokane, those that profess to define what Spokane is to outsiders, is transitioning leadership. Their CEO, Cheryl Kilday, is moving along after about […]